42 Rules of Marketing
Author :
Edition : 2012
Media : Paper Back
ISBN : 9789381639092
JBA Book Code : 123760

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Description : The reader will be reminded of what they know they should be doing, but don't do. They will find useful ideas and insights that help them improve the quality of their marketing efforts. This book is meant for established marketing professionals who can appreciate the war stories and who have some of their own.