42 Rules for Growing Enterprise Revenue
Author :
Edition : 2012
Media : Paper Back
ISBN : 9789381639085
JBA Book Code : 123762

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Description : Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: * No effective effort to grow a company is ever contained within a single function * There is no silver bullet you have to keep trying new things and making bets.