Guerrilla Marketing for Dummies (DUMMIES series)
Author :
Edition : 2015
Media : Paper Back
ISBN : 9788126554379
JBA Book Code : 176230

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Description : Want to reach consumers in innovative ways? Guerilla Marketing for Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you ll create a cost-effective game plan for getting your customers attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it and why. You ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating and refining ideas for an exciting, non-traditional marketing program.