A Fine Line - How Design Strategies are Shaping the Future of Business
Author :
Edition : 2009, Indian print 2011
Media : Hard Back
ISBN : 9788126529544
JBA Book Code : 86314

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Description : This book shares the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple.